February 12, 2016
By Jeff Cracolici
Pearl River, NY (www.LiftEngine.com) -- Today, LiftEngine announces the launch of ADvantage for Instagram, which will join Facebook in LiftEngine's ADvantage suite of solutions.
"After running hundreds of successful ADvantage campaigns on Facebook in 2015," said Keith Huntoon, President and Co-Founder of LiftEngine, "our clients have asked us 'what's next?' For many reasons, we felt that Instagram was the next logical step in our digital expansion, and we are excited to offer this to our clients as we begin 2016."
Like ADvantage for Facebook, marketers will be able to onboard a list of names and addresses through LiftEngine to Instagram. Once matched, clients can serve ads to those individuals when they are actively logged into the photo-sharing application.
"Considering the huge shift to mobile and the success we have seen with mobile ads on Facebook, we fully expect that clients will see strong results on this new channel. So far, initial Instagram campaigns have gone very well," Huntoon added.
LiftEngine is an audience development company founded in 2005. For more than ten years, their mission has been simple: help clients understand and connect with their most responsive prospects, customers or donors. Online and offline, more than 400 companies choose LiftEngine to power their marketing.