May 29, 2018
By Jeff Cracolici
Pearl River, NY – LiftEngine is excited to announce the release of version 2.0 of its Insights Dashboard.
Designed to give both advertisers and agencies the ability to understand how their Facebook and Instagram campaigns are performing, the Insights dashboard was improved significantly to include the following, noteworthy features:
- Multi-Channel Response Data Integration: Track multi-channel orders and dollars to each audience and trend over the life of a campaign. View ROAS for each audience to learn how your marketing dollars are being spent.
- Campaign History: View results of any campaign executed by LiftEngine. See what worked last quarter, last season or last year to help chart future strategies.
- Campaign Comparison: Compare high-level KPIs between campaigns to see which efforts moved the needle.
- Enhanced Drill Downs: Learn what combinations of ads, media and audiences drive the best results.
Keith Huntoon, President of LiftEngine said, “These latest features, especially response analysis integration, will help our clients plan campaigns and predict results far more accurately. We’re excited for future releases of Insights and helping our clients drive their businesses forward.”