Heather Mateus Joins LiftEngine as VP of Product, LiftBase

By LiftEngine PR Team

Pearl River, NY ( – LiftEngine is pleased to announce that Heather Mateus (aka Winnicki) has joined the company as the VP of Product, LiftBase.

A widely respected Direct Marketing veteran, Heather has spent 20+ years in Product Development and Management roles. Most recently, Heather was with Data Axle as an SVP of Data Product Management. In her role, Heather was responsible for data partnerships, data quality, creating new data products and expanding market share.

Keith Huntoon, President and Co-Founder of LiftEngine, said:

“We had the pleasure of working with Heather when she was part of a data product launch 15 years ago. I have always admired Heather’s expertise and creative approach to challenges, and we’re very excited that she has joined our team. Her experience, knowledge and data development capabilities will help grow LiftBase into the preeminent data set for customer analysis and multi-channel prospect acquisition.”

Echoing Keith, Heather said, “I am ecstatic to join the LiftEngine Team. We bring a 360 view of data to help our clients build insights into their marketplace. LiftEngine is a great company with high-quality data products and standards. I am looking forward to helping our clients adjust to ever-changing legislative priorities and the end of cookies.”

About LiftEngine
Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Published on Oct. 18, 2021