You must know your target audience if you want to develop successful marketing plans. Our insight solutions will help you understand the demographics, lifestyles, and purchase behaviors of your prospects, customers, and donors to help drive effective strategies.

 

Data Modeling

Part art, part science, our data modeling solutions identify your most profitable audience for any campaign.

Acquisition

Deploy your next acquisition campaign with confidence knowing that the prospects most likely to respond will receive your offer. Acquisition models can be applied to LiftBase or prospect lists to maximize ROI and response to online, offline and email campaigns.

With LiftEngine's Acquisition Models, deploy your next acquisition campaign with confidence, knowing that the prospects most likely to respond will receive your offer. Acquisition models can be applied to LiftBase or prospect lists to maximize ROI and response to online, offline and email campaigns.

Acqusition

Deploy your next acquisition campaign with confidence, knowing that the prospects most likely to respond will receive your offer. Acquisition models can be applied to LiftBase or prospect lists to maximize ROI and response to online, offline and email campaigns.

 
  LiftEngine's Campaign Optimization models identify and remove consumers least likely to respond to offers.  This separation of ‘good and bad’ prospects helps minimize campaign costs without sacrificing response or ROI.

Campaign Optimization

The key to any campaign is to make sure you target only your most responsive audience. Our optimization models identify and remove the consumers least likely to respond to your offers. This separation of “good” and “bad” prospects minimizes campaign costs without sacrificing response or ROI.

 

Winback / Reactivation

It's no secret that re-engaging your lapsed customers is significantly less expensive than acquiring new customers. However, not all lapsed customers or donors are likely to re-engage at the same time. Through our winback models, we identify those lapsed customers who are most likely to respond to your offer to maximize campaign effectiveness.

Through LiftEngine's Winback / Reactivation Models, we identify those lapsed customers who are most likely to respond to your offer to maximize campaign effectiveness.

Winback / Reactivation

It's no secret that re-engaging your lapsed customers is significantly less expensive than acquiring new customers. However, not all lapsed customers or donors are likely to re-engage at the same time. Through our winback models, we identify those lapsed customers who are most likely to respond to your offer to maximize campaign effectiveness.

 

Analytics and Reporting

Gain a deep understanding of your audience and how they engage with your brand.

Customer Profile Reports

Obtain a full LiftBase snapshot of your audience characteristics. This powerful report compares your audience to the US population using more than 600 demographic, lifestyle and buying behavior elements.

With LiftEngine's customer profile reports, obtain a full LiftBase snapshot of your audience characteristics. This powerful report compares your audience to the US population using more than 600 demographic, lifestyle and buying behavior elements.

Customer Profile Reports

Obtain a full LiftBase snapshot of your audience characteristics. This powerful report compares your audience to the US population using more than 600 demographic, lifestyle and buying behavior elements.

 
  With LiftEngine's InSite Digital Profile Reporting, take your digital campaign analysis to the next level with our InSite Reporting. This 100% privacy-compliant solution ties anonymous website visitors or ad-clickers back to real demographic, lifestyle and ethnographic data - which we compile in an easy to interpret report.

InSite Reporting

Take your digital campaign analysis to the next level by tying anonymous website visitors or ad-clickers back to real demographic, lifestyle, and ethnographic data. This solution is 100 percent privacy compliant and delivered in an easy-to-interpret report.

 

List Attribution Reports

In acquisition mailings, prioritization can skew the perceived performance of each list, impacting future campaign planning. This report determines the true value of each list to give planners the detail they need to negotiate list buys more effectively.

For acquisition mailings, prioritization can skew the perceived performance of each list impacting ROI. LiftEngine's List Attribution Reports shows you the true value of each list by removing all prioritization so you can see exactly how each prospect list individually contributed to the overall success of a campaign.

List Attribution Reports

In acquisition mailings, prioritization can skew the perceived performance of each list, impacting future campaign planning. This report determines the true value of each list to give planners the detail they need to negotiate list buys more effectively.

Connect With Your Perfect Audience Today!