Think of Prime Day as Amazon’s mid-year Black Friday. Since 2015, the company has been appointing a day in July (typically the second Tuesday of the month) to be a 24-hour period of unprecedented deals on thousands of items on the site
Social media users and advertisers are abuzz about video content on their favorite social media platforms. On the flip side, companies are voicing their concern about digital advertising fraud. And, last but not least, we debunk the myth that Facebook is dead.
Last week, Facebook launched Facebook Stories, their potential Snapchat-killer. Not to be outdone themselves, Snapchat announced that they will be introducing search into their app sometime this year. Both of these features will give digital marketers more opportunities to reach their audiences and encourage them to act. Here's what you need to know.
From March 22nd to the 24th, NEMOA is bringing their semi-annual directXchange conference back to Boston. With over 200 companies already confirmed to be in attendance, here is why we are excited for the upcoming event.
According to the National Retail Federation, about 50% of Americans celebrated Valentine’s Day last year by spending over $19 billion on food, jewelry, and other types of gifts. With the second largest holiday in terms of spending right around the corner, here are some tips to make sure your Facebook ad campaigns are a success!
Last Week, eMarketer and Nielsen broke down which devices various age groups are using to access social media networks. Additionally, Facebook announced that Stories, their potential "Snapchat Killer", is coming to the main Facebook app.
Last week, Facebook announced that their Audience Network now reaches over one billion individuals per month and Snapchat announced two, new ad units that will make their platform more actionable for marketers.