This week we check in with the big three: Facebook, Instagram and Snapchat. Instagram Stories hits over 300 million users, Snapchat finally released their long-awaited marketing/tracking pixel, and Facebook is touted as being the most successful social platform in terms of driving sales. Here's The Latest.
Facebook is adding two new features to their advertising repertoire: one that could bridge the gap between online and in-store, and another aimed at eliminating a deceptive advertising issue, accidental clicks. Meanwhile, Instagram is encouraging conversations in the comments section through their latest update. Last but not least, we take a look at Podcasts in our Stat of the Week!
Snapchat released a new self-serve tool in their ad platform while Pinterest is getting into the search game, making it easier for users to explore everything the site has to offer. On the brand front, dating app Hinge is taking an innovative approach to targeting lonely wedding guests. Finally, Adweek provided some interesting statistics on travel-related social media.
Facebook has rolled out new ad types within the Messenger and Marketplace. In addition, the social media giant took a stance to combat #fakenews, which will impact all publishers. Finally, we highlight a Hershey campaign that is generating buzz for a new product by going digital-first.
In a social media marketing world where headlines are dominated by Facebook, Instagram, and Snapchat, Pinterest is becoming a must-test for advertisers. Along with great creative, in order to have a successful test you'll need an equally great ad targeting plan. Here's everything you need to know about Pinterest's ad targeting options.
This week, we are focusing on the ensuing competition between Snapchat and Instagram. Social Media Today put together a guide that helps marketers decide which "Stories" platform is right for them, Instagram released new retargeting options to enhance their current ad offering, and Instagram is giving some advertisers a free preview of their newest, Snapchat-inspired ad product.