By combining their catalog mailing with ADvantage, this clothing retailer boosted response by over 29%.

Key Results

 
29.8%
Lift Over Direct Mail Only
 
10.8%
Increase in Average Order Value
 

Goal: Acquire New Customers and Build Brand Awareness

Solution: ADvantage for Facebook and Instagram

ADvantage for Facebook and Instagram was the best way for this retailer to meet these goals. We first onboarded the retailer’s catalog recipients and match them by name and mailing address. From there, we served only those exact audience members Facebook and Instagram ads timed around the mailing date of the catalog.

After the campaign concluded, we performed a response analysis to gauge the true impact of how those who receive a Facebook and catalog responded versus a control group who only received a catalog.

Solutions Used

  • ADvantage
  • Multi-Channel Marketing
  • Response Analysis

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