By serving Facebook Ads to only their direct mail audience, this travel client saw a 100% lift in vacation bookings.
Goal: Extending Campaign Life
For our High-End Travel client, who has programs across all seven continents, the customer acquisition process is understandably a length one. Potential vacation-goers partake in weeks of due diligence before making a decision, so keeping their brand at the forefront during the decision making process is of utmost importance. Our client needed a simple way to extend the length of their direct mail campaigns while keeping their prospects reminded of their amazing vacation offerings.
Solution: ADvantage For Facebook
This High-End Vacation provider was attracted to ADvantage for Facebook to do just that. The process started by taking a portion of our client's prospect mailing file and matching those individuals to Facebook by name and mailing address. Once matched, Facebook ads were only served to these individuals before, during, and after the in-home date of the mail piece, extending the campaign beyond its usual single touch-point. When the campaign concluded, we performed a digital matchback to pinpoint the impact Facebook had on the campaign.
- Digital Matchback
- Multi-Channel Marketing