By serving Facebook Ads to only their direct mail audience, this travel client saw a 100% lift in vacation bookings.

Key Results

 
147%
Lift in Bookings While the Ads Were Live
 
100%
Lift in Bookings Overall
 

Background

Goal: Extending Campaign Life

For our High-End Travel client, who has programs across all seven continents, the customer acquisition process is understandably a length one. Potential vacation-goers partake in weeks of due diligence before making a decision, so keeping their brand at the forefront during the decision making process is of utmost importance. Our client needed a simple way to extend the length of their direct mail campaigns while keeping their prospects reminded of their amazing vacation offerings.

Solution: ADvantage For Facebook

This High-End Vacation provider was attracted to ADvantage for Facebook to do just that. The process started by taking a portion of our client's prospect mailing file and matching those individuals to Facebook by name and mailing address. Once matched, Facebook ads were only served to these individuals before, during, and after the in-home date of the mail piece, extending the campaign beyond its usual single touch-point. When the campaign concluded, we performed a digital matchback to pinpoint the impact Facebook had on the campaign.

Solutions Used

  • ADvantage
  • Multi-Channel Marketing
  • Response Analysis

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