Through the integration of Facebook into their offline strategy, this retailer saw a lift in response by 52.5%.
Goal: Acquiring New Customers
An established Wine & Spirit retailer was looking to expand their clientele through a union of direct mail and digital marketing. Due to an extremely high average order, the client’s previous catalog marketing efforts proved to be very successful. Looking to grow even faster, they decided to look for an additional channel to accompany their catalogs to boost campaign ROI even more to offset rising print and postage costs.
Solution: Advantage For Facebook
Using Advantage for Facebook, the client was able to engage their prospects not only through catalogs, but by highly-targeted digital ads. We started by onboarding the retailer's catalog mailing list to Facebook and matching those individuals to their Facebook profiles by name and mailing address. We then coordinated ads to appear before, during, and after the catalog was in the mailbox, surrounding their prospects with the Retailer's brand and messaging.
When the campaign was over we ran a digital matchback to gauge the true impact Facebook had on the campaign as a whole.
- Multi-Channel Marketing
- Response Analysis