Leveraging custom Data Models to target individuals on Facebook, this client saw response rates of over 3%.
Goal: Acquire New Members
A not-for-profit membership organization wanted to acquire new members across a specific region for their flagship program. After dipping their toes in digital marketing before, this client knew that in order to be successful in this channel they would need to be precise with their targeting and analytics.
Solution: Acquisition Model and ADvantage For Facebook
ADvantage for Facebook intrigued this Membership Organization because they could apply direct marketing strategies on a digital scale. We started with a custom predictive data model to identify the consumers that are most likely to respond. Once identified, we onboarded their names and mailing addresses to Facebook, and served ads to only those identified consumers who had a Facebook profile. When the campaign concluded, we performed a digital matchback to gauge how the campaign and the data model performed.
- Data Modeling