High-End Travel

By serving Facebook Ads to only their direct mail audience, this travel client saw a 100% lift in vacation bookings.


Extend the life of a campaign and while creating additional touch-points.


  • Our High-End Travel client has an understandably lengthy customer acquisition process.
  • Potential vacation-goers partake in weeks of due diligence before making a decision.
  • Keeping the brand at the forefront during the decision making process is of utmost importance.
  • Prospects typically received a direct mail pieces, so the perfect solution seamlessly integrated into their existing marketing mix.

Solution: ADvantage for Facebook

  • ADvantage for Facebook provided this perfect solution
  • The¬†client’s prospect mailing file was matched by name and mailing address to Facebook.
  • Facebook ads were only served to these individuals before, during, and after the in-home date of the mail piece.
  • In theory, these addition touch-points would boost response.
  • When the campaign concluded, a response analysis was ran to pinpoint the impact Facebook had on the campaign.

Key Results


Lift in Bookings While the Ads Were Live


Lift in Bookings Overall

Solutions Leveraged

Campaign Response Analysis

Social Media Marketing with ADvantage

Sync & Send