Extend the life of a campaign and while creating additional touch-points.
- Our High-End Travel client has an understandably lengthy customer acquisition process.
- Potential vacation-goers partake in weeks of due diligence before making a decision.
- Keeping the brand at the forefront during the decision making process is of utmost importance.
- Prospects typically received a direct mail pieces, so the perfect solution seamlessly integrated into their existing marketing mix.
Solution: ADvantage for Facebook
- ADvantage for Facebook provided this perfect solution
- The client’s prospect mailing file was matched by name and mailing address to Facebook.
- Facebook ads were only served to these individuals before, during, and after the in-home date of the mail piece.
- In theory, these addition touch-points would boost response.
- When the campaign concluded, a response analysis was ran to pinpoint the impact Facebook had on the campaign.