Boost Your Christmas Sales with Effective Audience Segmentation Strategies!

By Braden Salas

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Marketing Coordinator

The holiday season is here, and there’s no better time to leverage audience segmentation strategies to help you reach more customers, increase sales, and make this Christmas more memorable.

By understanding the different needs of your customer, you can create targeted campaigns that will be more effective in reaching and engaging them. With audience segmentation, you can gain insights into who your customers are, their interests, as well as where they are located so that you can create tailored messages that speak directly to them.

Additionally, with the data provided by audience segmentation, you can also optimize your campaigns to ensure that they reach the right people at the right time. So don’t wait any longer—harness the power of audience segmentation this holiday season to guarantee a memorable Christmas!

Using Christmas (and Post-Christmas) for Reactivation

The Christmas season is the perfect time to reactivate lapsed customers and increase your Repeat Customer Rate. Even after the holiday has ended, people will look for deals to spend money and gift cards they received.

Group those who have not purchased from you in 12+ months and entice them with a discount code to win them back. For a more effective strategy, create tailored messages or creative to sub-categories of these lapsed customers by considering their interests, buying behaviors, and demographics.

For example, to help your message resonate, show households with children a creative containing families. To boost average order value, show your highest ticketed merchandise to the wealthiest customers to entice them to spend more.

Cross-Sell Products or Services to a Recent Customer

Reduce your customer churn and increase lifetime value by getting customers to buy across multiple categories. Christmas is the perfect time to build awareness of other verticals and ultimately get them to act. For example, a department store would like to expand a customer’s product purchases across multiple categories. The retailer knows that a large percentage of their cosmetic purchasers are also not buying clothing.

First, they must create a segment of all those who purchased cosmetic products. Instead of blindly sending them all creative for clothing, they can use other data elements to help narrow down to those most likely to buy.

For example, Launchpad has an element that indicates the likelihood an individual subscribes to clothing brands or receives auto-shipments from clothing companies. Using this element will help provide insight into which customers shop their cosmetics but are currently purchasing their clothes from other retailers.

Engaging Last-Minute Shoppers with Timely Email Campaigns

Identify last-minute shoppers, particularly those who made purchases in December of the previous year. Craft emails that resonate with the urgency and festive spirit of the holiday season. These communications should feature holiday-themed designs and language to create a sense of celebration and immediacy.

Include clear information about shipping deadlines, offering reassurance that their purchases will arrive before the holiday. Highlight express shipping options and last-minute deals. These emails should include accurate, geolocation-specific segments to assure timely delivery before the holiday. Personalize these emails with product recommendations based on their previous shopping behavior to encourage quicker decision-making.

This approach ensures last-minute shoppers receive relevant, timely, and engaging content, increasing the chances of conversions during the critical final days of the holiday shopping season.

Want To Boost Marketing R.O.I. & Find New Customers?

LaunchPad by LiftEngine allows brands to create unlimited marketing audiences using hundreds of client RFM, demographic, lifestyle, and interest data elements to run highly-targeted, higher-performing campaigns. Create audiences for acquisition too.

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Want to Segment But Need the Data?

Do you need the data to help implement these strategies? That is where our SaaS platform LaunchPad ASAP by LiftEngine comes in! Create unlimited customer segments with our proprietary addressable database, LiftBase. LiftBase has coverage of 250+ million US Consumers, 140+ million US Households, and holds over 1,000 data elements you can utilize for any of your Marketing Campaigns! Expand your marketing capabilities and request a Demo today!

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Dec. 13, 2023, Last Updated on Dec. 14, 2023