About the Data
Every year, roughly 15% of the US population picks up and moves to a new residence. For advertisers, this life change presents a ripe opportunity to present products or services when demand is highest.
Updated weekly, the LiftEngine New Movers Database combines over 18 highly vetted sources to capture 78% of all movers. Sourced from deed filings, change of address, utility connects, and financial transactions, all data goes through extensive review correction and deduplication across sources. Each record on file has a full standardized address, has gone through a move validation process, and has been enriched with demographic and transactional data.
Reaching New Movers at the right time can lead to long-term loyalty and significant lifetime value. Stay ahead of your competition with LiftEngine’s American New Movers file.
Over 1,000 demographic, lifestyle, and interest elements can be used for selection, including:
- Previous & New Address
- Move Date
- Wealth Indicators
- Reach new movers with an offer for home and decor-focused magazine, website, or subscription box.
- Advertise your home decor, furnishings, renovations, and other home services to new movers.
- Advertise your financial services, gym, and clubs that new movers will need to transition to.
Counts & Headlines
Request the full data card by filling out either form on this page.
How can we help?
Connect with our data experts to strategize the best way to reach these new movers.
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