In a social media marketing world where headlines are dominated by Facebook, Instagram, and Snapchat, Pinterest is becoming a must-test for advertisers. Along with great creative, in order to ...
Pinterest 101: Ad Targeting Options
The Latest: Snapchat vs. Instagram
This week, we are focusing on the ensuing competition between Snapchat and Instagram. Social Media Today put together a guide that helps marketers decide which "Stories" platform is right for ...
The Rundown on Prime Day 2017
Think of Prime Day as Amazon’s mid-year Black Friday. Since 2015, the company has been appointing a day in July (typically the second Tuesday of the month) to be a 24-hour period of unprecedented ...
The Latest: Are Your Ad Metrics "Ghosting" You?
Social media users and advertisers are abuzz about video content on their favorite social media platforms. On the flip side, companies are voicing their concern about digital advertising fraud. ...
The Latest: Facebook's Snapchat Killer is Live
Last week, Facebook launched Facebook Stories, their potential Snapchat-killer. Not to be outdone themselves, Snapchat announced that they will be introducing search into their app sometime this ...
Five Reasons Why We are Excited about the Upcoming NEMOA Conference
From March 22nd to the 24th, NEMOA is bringing their semi-annual directXchange conference back to Boston. With over 200 companies already confirmed to be in attendance, here is why we are excited ...
6 Tips for Valentine's Day Facebook Campaigns
According to the National Retail Federation, about 50% of Americans celebrated Valentine’s Day last year by spending over $19 billion on food, jewelry, and other types of gifts. With the second ...
The Latest: Down Goes Snapchat?
Last Week, eMarketer and Nielsen broke down which devices various age groups are using to access social media networks. Additionally, Facebook announced that Stories, their potential "Snapchat ...
The Latest: FAN Now Reaches Over One Billion People Per Month
Last week, Facebook announced that their Audience Network now reaches over one billion individuals per month and Snapchat announced two, new ad units that will make their platform more actionable ...
Vertical Video Ads To Arrive on Instagram Stories
Earlier this week, Instagram released a sneak peek of the ad types they'll be integrating into their 'Stories' feature to even further monetize the photo-sharing app. Here is what we know so ...