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Standardize & Complement

Combine your various data sources into a single masterfile, update existing data, add new data elements and set the groundwork for your marketing strategy.

Customer Database Construction

Marketing Database

Between e-Commerce platforms, POS systems and various marketing tools, chances are your customer data is siloed and fragmented. Our LiftEngineers work with your team to understand your business and build a clean, deduplicated and organized customer masterfile. This new database will be your mission control center for all future marketing strategies.

Marketing Database
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NCOA & Data Hygiene

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Cut down on wasted marketing dollars by keeping your customer data clean and updated. We routinely do data hygiene sweeps to update mailing addresses via NCOA, clean up incorrect name and address data, and flag DMA, deceased and prison suppressions.

LiftBase Overlay

Overlay

LiftBase is our proprietary consumer masterfile that combines addressable data from four major sources and a well-known transactional co-op. We can overlay your customer file with any of LiftBase’s 800+ data elements for segmentation and reporting purposes. Get the data you need to better understand your customers.

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Data & Email Appends

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Fill in missing email addresses, mailing addresses, phone numbers and permanently add new data elements from LiftBase to your customer file. Our append solutions strengthen the core of your customer file by adding data for future segmentation and insight.