American WeddingBase

Reach newlyweds leading up to and after their big day as they make big life purchases and decisions.

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About the Data

Every year, over 2.1 million Americans tie the knot at only 5.1% of the US Population. These newlyweds make a large part of spending as they start their new lives together. Large purchases like homes, home furnishings, cars, insurance, vacations, etc. are just a few large ticket items purchased by newlyweds. Advertisers can utilize this data to target their products and services marketing campaigns to this in-demand audience.  

Updated semi-monthly, LiftEngine’s Wedding Base is the perfect tool for advertisers targeting newlyweds. This database provides the couples’ wedding date allowing marketers to provide offers leading up to and after their big day. Wedding data enriched with accurate and high-quality LiftBase data allows marketers to tap into 1,000+ elements to reach the perfect target audience.  


Over 1,000 demographic, lifestyle, and interest elements can be used for selection, including:

  • Wedding Date
  • Adult Age
  • Income Select
  • Language
  • City, State, Zip
  • Email

Marketing Ideas

  • Reach newlyweds with an offer for a wedding-focused magazine, website, or subscription box.
  • Reach couples who are also homeowners and advertise your home decor and furnishings.
  • It’s never too early to start thinking about finances. Advertise your joint checking and savings account, mortgages, and financial planning to newlyweds to secure their financial future.
  • Advertise your department store with discounts to newlyweds and those purchasing gifts for them. Create brand loyalty.

Counts & Headlines

Request the full data card by filling out either form on this page.


Do not sell my personal information.

How can we help?

Connect with our data experts to strategize the best way to reach these newlyweds.

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