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Audience Development

Gather customer intelligence and build highly responsive audiences through predictive data modeling or custom data segmentation with our PortalLink platform.

Customer Profile Reports

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Better understand your customers with this powerful report that provides a breakdown across LiftBase’s 800+ demographic, lifestyle and buying behavior elements. This profile report not only describes your customers based on each datapoint, it also compares your customers to the US population.

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Data Modeling for Acquisition

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There is a lot of testing and analysis that goes into building high-performing acquisition audiences, but there’s an easier way. Using a combination of data expertise, artificial intelligence and the power of LiftBase’s 800+ data elements, we analyze and build a predictive model of your best customers. We then apply that model to 250Million US consumers to identify and select individuals who are most likely to respond to your campaign.

Audience Optimization

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Using a combination of data expertise and artificial intelligence, we analyze your campaign audience and score each individual on their propensity to respond to your specific offer. Those with the highest score are marketed while those with the lowest scores are dropped. This results in decreased campaign costs without sacrificing response, revenue or ROI.

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Data Modeling for Reactivation

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It's no secret that winning back lapsed customers is significantly less expensive than acquiring new ones. However, not every lapsed buyer or donor is likely to re-engage at the same time. Leveraging massive amounts of US Consumer data and years of expertise, we score each lapsed customer on their propensity to purchase (or donate again) to boost overall campaign effectiveness.

PortalLink Data Segmentation & Delivery

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PortalLink is an easy-to-use, no-code-needed platform capable of segmenting, counting and extracting large data sets in minutes. Currently hosting over 400 files and billions of records, PortalLink is perfect for advertisers looking to segment and build robust marketing audiences, organizations who license data to clients or List Managers fulfilling orders.

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