LiftBase

LiftBase is LiftEngine’s family of privacy-compliant, U.S.-based, transaction-driven buyer intelligence datasets built to help brands acquire new customers & increase campaign response through personalized targeting. Powered by independent transaction sources and enriched with householdlevel attributes, LiftBase delivers sharper prospect selection, personalization at scale, and more efficient marketing spend.

Empower smarter acquisition with transaction-driven buyer intelligence, combining real purchase data with household demographics and consumer behaviors. Identify your best prospects, personalize outreach, and drive stronger campaign performance.

LiftBase
Prime

Broad cooperative dataset built from thousands of transaction sources, enriched with household profile attributes.


Primary Data Inputs

Thousands of cooperative transaction sources.


Best Used For

Prospecting & customer persona development.


Key Differentiator

Proven cooperative scale and performance history.

LiftBase
CardSpend

Debit and credit card transaction dataset enriched with consumer demographics and spending context.


Primary Data Inputs

Debit & credit card transactions.


Best Used For

Category targeting & spendbased prioritization.


Key Differentiator

Card-level spend depth and purchase intensity signals.

LiftBase
Order1

Order-level transactions combined with online browsing behavior and donor signals, enriched with demographics.


Primary Data Inputs

Order-level data + online behavior + donor signals.


Best Used For

In-market targeting for DTC brands.


Key Differentiator

Unique blend of orders, online behavior, and donor activity.

Powering Loyalty The Lasts

250+

Active Clients

90%+

Client Retention

20,000+

Campaigns Touched Annually

500,000,000+

Consumers Reached Annually

LiftBase

Unsurpassed Coverage and Breadth

Privacy compliant and consumer-friendly. LiftBase is comprised of real people, not inaccurate online identifiers collected with opaque tracking.

The Universe

250MM+ US Consumers

140MM+ US Households

1,000+ Data Elements

Data Categories

Automotive

Automotive

demographic-data

Demographics

financial-data

Financial Information

life-stage-cluster

Life Stage Clusters

lifestyle-data

Lifestyle & Interests

postal-geo-data

Postal & Geo Codes

property-data

Property Information

transactional-data

Purchase & RFM Data

social-media-data

Social Media Propensities

Applications

  • Feed your strategic plan with consumer insights
  • Increase campaign response rates with improved targeting
  • Identify prospects that look and spend like your most valuable customers
  • Develop unique profiles of different product or category buyers
  • Connect with customers by deploying creative based on life-stage, gender, presence of children, and much more
  • Reactivate lapsed customers we know are spending elsewhere