LiftBase is our proprietary consumer masterfile that combines addressable data from four, major sources and a well-known transactional co-op. With over 600 enhanced selects, it’s at the core of almost everything we do. Powering everything from audience insights to our rental solutions, LiftBase is a source of customer intelligence and acquisition for hundreds of clients.

 
Over 250 Million Consumers

250+ Million
US Consumers

Over 140 Million Households

140+ Million
US Households

600+ Data Elements

600+
Data Elements

 

Data Categories

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many demographic elements.

Demographics

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many ethnographic elements.

Ethnographics

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many Transactional & RFM element.

Purchase & RFM Data

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many Lifestyle & Interest elements.

Lifestyle & Interests

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many social media elements.

Life Stage Clusters

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many social media elements.

Social Media Propensities

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many property related elements.

Property Information

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many financial related elements.

Financial Information

Combining data from Acxiom, KBM, E-Tech, a major transactional co-op and specialty data sources, LiftBase has coverage many postal code and geographic elements.

Postal & Geo Codes

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