Last Updated: May. 17, 2021 3:22pm
When inquiring about information posted on our website, or when you are signing up to receive our blog’s newsletter, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.
We collect information from you when you subscribe to a newsletter, respond to a promotion or survey, fill out a form, or enter information on our site.
We may use the information we collect from you when you subscribe to a newsletter, respond to a promotion or survey, fill out a form, or enter information on our site:
LiftEngine uses a third party information security firm to perform vulnerability scanning in accordance with best business practices and PCI/HIPAA standards, even though we do not collect any such confidential data on our website.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, any PII data you supply is transmitted to us via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when to maintain the safety of your personal information.
Compile aggregate data about site traffic and site interactions in order to offer better site experiences, products and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (e.g., Internet Explorer, Firefox, Chrome, etc.) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies, some site features may be disabled; it may affect the experience that makes the site more efficient, and some of our services may not function properly.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
We do not include or offer third-party products or services on our website. However, we may link to a third-party blog or article that we feel will provide complementary information to what is on our website.
Google’s advertising requirements can be summed up by Google’s Advertising Principles (link below). They are put in place to provide a positive experience for users.
We have implemented the following:
We, along with third-party vendors, such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics “Opt Out” browser add on.
We honor Do Not Track signals and will not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
It’s also important to note that we allow third-party behavioral tracking.
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under 13.
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
If at any time you would like to unsubscribe from receiving future emails, you can email us at and we will promptly remove you from ALL correspondence.
The California Consumer Privacy Act of 2018 allows residents of California to make a request of organizations to provide insight into what data is associated with their name and mailing address, how the data was shared, and ultimately delete the data, if desired.
LiftEngine leverages third-party data to help clients and partners make more intelligent marketing decisions. Such data is combined into a single consumer master-file branded as "LiftBase."
For more information on LiftBase and the CCPA, please visit https://www.liftbasedata.com.