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LiftBase

Our powerful, multi-sourced consumer database that fuels client campaigns and many of our services.

LiftBase is our proprietary consumer masterfile that combines addressable data from four, major sources and a well-known transactional co-op. With over 800 fields of data, it’s at the core of almost everything we do. Powering everything from consumer insights to our audience development solutions, LiftBase is a source of customer intelligence and acquisition for hundreds of brands.

Unsurpassed Coverage and Breadth

LiftBase has over 250 million consumers

275+ Million
US Consumers

LiftBase has over 140 million households

140+ Million
US Households

LiftBase has over 600 enhanced elements

800+ Enhanced
Data Elements

Comprehensive Data Categories

Automotive

Automotive

demographic-data

Demographics

ethnographic-data

Ethnographics

financial-data

Financial Information

life-stage-cluster

Life Stage Clusters

lifestyle-data

Lifestyle & Interests

postal-geo-data

Postal & Geo Codes

property-data

Property Information

transactional-data

Purchase & RFM Data

social-media-data

Social Media Propensities