The Universe
Privacy compliant and consumer-friendly. LiftBase is comprised of real people, not inaccurate online identifiers collected with opaque tracking.
![LiftBase has over 250 million consumers](https://www.liftengine.com/wp-content/uploads/2018/07/liftbase-consumer.png)
250 Million
US Consumers
![LiftBase has over 140 million households](https://www.liftengine.com/wp-content/uploads/2018/07/liftbase-households.png)
140 Million
US Households
![LiftBase has over 600 enhanced elements](https://www.liftengine.com/wp-content/uploads/2018/07/liftbase-data.png)
1,000+ Enhanced
Data Elements
Data Categories
![Automotive](https://www.liftengine.com/wp-content/uploads/2019/08/Automotive.png)
Automotive
![demographic-data](https://www.liftengine.com/wp-content/uploads/2018/07/demographic-data.png)
Demographics
![financial-data](https://www.liftengine.com/wp-content/uploads/2018/07/financial-data.png)
Financial Information
![life-stage-cluster](https://www.liftengine.com/wp-content/uploads/2018/07/life-stage-cluster.png)
Life Stage Clusters
![lifestyle-data](https://www.liftengine.com/wp-content/uploads/2018/07/lifestyle-data.png)
Lifestyle & Interests
![postal-geo-data](https://www.liftengine.com/wp-content/uploads/2018/07/postal-geo-data.png)
Postal & Geo Codes
![property-data](https://www.liftengine.com/wp-content/uploads/2018/07/property-data.png)
Property Information
![transactional-data](https://www.liftengine.com/wp-content/uploads/2018/07/transactional-data.png)
Purchase & RFM Data
![social-media-data](https://www.liftengine.com/wp-content/uploads/2018/07/social-media-data.png)
Social Media Propensities
Applications
- Feed your strategic plan with consumer insights
- Increase campaign response rates with improved targeting
- Identify prospects that look and spend like your most valuable customers
- Develop unique profiles of different product or category buyers
- Connect with customers by deploying creative based on life-stage, gender, presence of children, and much more
- Reactivate lapsed customers we know are spending elsewhere