LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American BabyBase
Reach new and expecting parents.
American WeddingBase
Reach recently engaged and newlywed couples.
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LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
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Home / Articles / Knowledge Base
Informational articles touching on a wide variety of marketing topics, how-tos, troubleshooting guides, FAQs, and much more.
Optimize your direct mail campaign ROI with LiftEngine's fast, accurate merge/purge solutions, ensuring efficiency and targeted reach.
Improve your marketing with our guide to data hygiene. Learn to merge, purge, and append your customer data to ensure accuracy and relevance.
Want to increase your Christmas sales? Check out these audience segmentation strategies that will help you reach more customers and boost your bottom line.
Explore data hygiene and its importance in improving marketing efficiency, including its elements and implementation across industries.
Prepare Your Marketing Segments for September: Understand the Impact of Student Loans on Discretionary Income. Segment wisely with LaunchPad's powerful tools to develop personalized strategies and resonate with your target audience.
Connected TV is the next big direct marketing channel. Here's what you need to know and how to use it in your marketing strategy.
Black Friday and Cyber Monday marketing can be powerful reactivation tools with the right strategy, segmentation, and messaging. Here are some tips.
Data models create better-performing target audiences by analyzing past behavior and predict those most likely to take action.
Sending birthday offers to your customers can boost sales and lifetime value. Here are our favorite birthday audience segmentation strategies.
Ever wondered what a lookalike audience is and what it can do for your business? Learn about lookalike audiences and how they can help your marketing efforts.
Audience Segmentation is at the heart of all marketing campaigns. Here are some audience segmentation strategies for Back-to-School time.
Ever wondered what a data append is and what it can do for your business? Wonder no more! This article explains everything you need to know about data appends and how they can help improve your marketing.