Easter Marketing Strategies

Easter is just around the corner, and Easter marketing campaigns can be a great way to reach current and potential customers. Easter provides a unique opportunity for businesses to engage with their target audience in fun and creative ways. Whether you’re looking to promote your products or services, create an Easter-themed event, or increase brand awareness, Easter is the perfect time of year to get creative with your marketing efforts. In this article, we will discuss some tips and strategies that can help you make the most out of Easter this year!

Easter Fun Facts

• Eggs are a symbol of new life.
• The White House Easter Egg Roll has been a tradition since 1878.
• The Easter Bunny isn’t the only animal delivering eggs. In German-speaking countries, an Easter Fox delivers the eggs, and a Cuckoo in Switzerland. 
• Easter has the best seasonal candy surpassing Halloween.

Easter Statistics

• 51% of American respondents picked Reese’s Milk Chocolate Peanut Butter Egg as their favorite. Making this the most popular Easter Candy.
• Households spend on average $192.01 on the holiday.
• 81% of Americans were expected to celebrate in 2023.
• Easter brings a collective 24 Billion in sales.

Easter Marketing Strategies

As Easter quickly approaches, now is the time to begin formulating your social media and marketing efforts. If your direct mail campaigns are already set in stone, many of these can be easily adapted for digital (just ask us how).

By being creative with Easter-themed events, discounts, giveaway promotions, or other special offers – you can help build brand awareness while reaching out to both current and prospective audiences in an effective manner. Get ready for the holiday season now by exploring some innovative Easter marketing strategies that will surely get your brain going!

Sales

Easter is the perfect time to offer special discounts and promotions to customers. By the time the holiday hits, consumers will be ready to spend as the Q4 holiday season is well behind them. Easter, especially when it falls in April, is the unofficial start of spring in many households, so it can easily be leveraged across categories like clothing, furniture, outdoor equipment, and so much more.

Whether it’s through online coupons or in-person sales, Easter provides a great opportunity for businesses to increase their revenue, re-engage current customers, and even gain new customers.

Social Media Campaigns

This Easter, make your presence felt in the digital space with enthralling social media campaigns! Create captivating content such as videos, photos, and graphics that are both branded and festive to engage your customers.

Leverage this opportunity to promote any special sales or events you may be hosting for even greater reach. Additionally, why not get creative by offering fun online activities like an Easter Egg hunt related to your business? Post business-relevant images with hidden Easter Eggs on social media for viewers to find. Create a promo code or a sale to the winners! This will incentivize real-world physical attendance at a store near them – it’s a surefire way of making connections between virtual outreach and tangible results!

If you want to keep your brand distant from a specific holiday, Easter can be a great time to ramp up your Q2 sales and efforts. Spring cleaning and new beginnings are two, non-religious themes that can play nicely on social media.

Advertising

When constructing your Easter advertising, using pastel hues such as baby blue, lilac, pinkish-red, green, white and gold will certainly draw the attention of consumers. Incorporating sale offers and upcoming happenings in these ads can also give people something to look forward to. If you’re aiming for a broader audience that isn’t just focused on Easter alone, then calling it a Spring Campaign might be more suitable.

Utilize audience segmentation tools to improve ad ROI. Narrowing the audience to Households with children can increase your return for Easter shoppers. Depending on your business and promotion, LiftBase has additional data that can help you create high-performing marketing audiences. Get single-time buyers to come back, reactivate lapsed customers, and boost revenue by increasing AOV. Reach out to one of our representatives for more help.

Events

Events are a perfect way to attract people to your business or learn more about your organization. Hosting or sponsoring an event can give you the brand awareness you need, especially if you have a strong local presence in your community.

Easter events can be an Easter egg hunt, egg roll, egg toss, egg and spoon race, or even as simple as egg dying or photos with the Easter Bunny. With so many options you are bound to find one you can host without overlapping another business. If you do not have the space or time to plan an event, partner with another local business to help run the event or provide financial assistance for advertising space.

Email Marketing

Email marketing is an effective way to reach Easter shoppers and make sure your business stands out from the crowd this Easter season. With Easter-themed emails, you can create buzz around upcoming sales or events, provide special discounts to loyal customers, and even highlight seasonal products. Email campaigns should be tailored for each of your customer segments so that they are more likely to engage with your message. Additionally, using Easter-themed words in your subject line such as “Easter Sale” or “Happy Easter” will help capture people’s attention and increase open rates. Finally, don’t forget to include a call-to-action in every email! This will give recipients clear instructions on what they should do next – whether it’s visiting a website or attending an event – which could result in increased conversions for your business.

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

Let's connect today!