Get Ahead of the Competition this Labor Day with These Marketing Tips

Labor Day is coming up soon, and that means it’s time to start thinking about your marketing campaign. 70% of American consumers will definitely or probably celebrate Labor Day 2023. There are a lot of different ways to approach Labor Day marketing, so it’s important to start planning early so you can come up with the best strategy. This blog post will provide you with some tips on how to get started.  

Labor Day Fun Facts

Did you know that Labor Day is more than just a day off from work? Here are some interesting facts about the holiday that you may not have known: 

• The first Labor Day was celebrated on September 05, 1882 in New York City.  
• American workers worked 12-hour days seven days a week during the 19th century. 
• The largest union today is The National Education Association with about 3 million members, including inactive and lifetime members.  
• Labor Day was created to celebrate the achievements of American workers and to give them a much-needed day off.  
  • Originally celebrated with parades in urban areas. 
  • Nowadays, Labor Day is still a time to celebrate the accomplishments of workers across America. It is also a time for family and friends to get together for picnics, barbecues, and other outdoor activities.  
• The expression “no white after Labor Day” comes from when the upper class would stow away their lightweight, summer vacation clothes as they returned to school and work. 

Labor Day Statistics

Labor Day 2023 consumer trend expectations.   

• 48% of Americans will gather with family and friends 
• 27% of Americans will grill/BBQ 
• 40% of Americans say they will spend between $0-$50 
• 42% of Americans say they will purchase alcohol 
• 78% of Americans say they will purchase food 

Labor Day Marketing Strategies

With these statistics in mind, marketers can create campaigns that appeal to consumers’ needs and desires, while also appealing to businesses trying to clear their seasonal inventory for new inventory. These sales include Labor Day sales, clearance sales, and end-of-summer sales. Some of the most common items found on sale are vehicles, flights, hotels, mattresses, summer clothing, major appliances, and outdoor furniture. In addition, Labor Day marks the end of summer and the beginning of school time which coincides with Back-to-school sales.

Sales

Take advantage of the Labor Day sales rush by offering discounts and promotions on your products and services. This is a great way to attract new customers and boost your bottom line.
This is the perfect time to take advantage of those end-of-summer clearance sales. Give deep discounts to make room for fall, winter, and back-to-school items. Labor Day sales have consumers looking for a bargain!

• Promote your sales inside and outside your storefronts (online and offline)
• Clearance Mark Downs
• Last Chance
• End-of-season sale
• All inventory must go

Advertising

Make sure your business is visible during the Labor Day weekend by placing ads in local newspapers, direct mail, and online ads. This will help ensure that people are aware of your company and what you have to offer. Brand awareness is always important but with Labor Day, sales will catch attention. Advertise your brand with outrageous sales and discounts.

• Eye-catching newspaper ads
• Social media
• Flyers
• Billboards
• Commercials
• Direct Mail
• Email
• Digital
• Radio
• TV

To more intelligently target your customers, and ensure you are on reaching only those most likely to respond, consider building a modeled target audience. This kind of segmentation is especially effective for direct mail campaigns by eliminating spending for marketing to customers not suited for your Labor Day promotion.

Events  

Hosting or participating in events during the weekend is a great way to get exposure for your business. You can set up a booth at a local festival or host a special sale at your storefront both on and offline. Go big or go home! Get people talking about your business even if it’s about your event or a parade float.  

• Parade float 
• Fairs 
• Free giveaway at stores (on and offline) 
• Webinars 
• Host an event in the parking lot 
  • Food trucks 
  • Clown 
  • DJ 
  • Face Painting 
  • Games (on and offline) 

Social Media

Use social media to reach out and wish everyone a happy Labor Day. In addition, you can also use it to promote any special offers or events you may be having. Spotlight the above strategies through your social media pages.

Create conversation to attract more organic traffic. Some great ice-breakers are:

• What are your Labor Day plans? Share them with us in the comments below!
• What is your favorite thing to eat on Labor Day?

Email Marketing

Send out an email blast to your customers and subscribers letting them know about any special deals, events, or promotions you’re offering during the Labor Day weekend.

Whatever the campaign may be, it’s important to target the right audience and deliver the right message. With a little planning and creativity, your marketing campaign is sure to be a success!

How can LiftEngine Help you?

LiftEngine’s proprietary addressable consumer database, LiftBase, contains 275+ Million US Consumers 140+ million US Households, and over 1 thousand data elements.

Labor Day is the perfect time to use LiftBase to create a custom data segmentation to target your ideal consumers. Whether you’re looking for a way to break down income/salary for large-ticket items (ex. vacations), households in a geophysical location (ex. local furniture store), or age and gender (ex. women’s clothing), there are many possibilities!

Don’t miss out on this opportunity! Contact us today to learn more about how we can help you get ahead of the competition this Labor Day.

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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