Infographic: Summer Sales Tax Holidays

By Julie Ennis

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Marketing & Sales Intern

Fun fact: The LiftEngine offices are located in New York, a state where there is a 4% tax on clothing purchases. However, we are also located less than 30 minutes away from Connecticut, a state that has a near 7% clothing tax, and just over the border of New Jersey, a state that has no clothing tax.

Sales tax rates can vary drastically by state, and in states like Alabama and Arkansas, where sales tax rates near 10%, it can really have an impact on shopping behavior. This is where Sales Tax Holidays come in.

Often timed in conjunction with the back-to-school season, sales tax holidays are periods of the year where a state’s sales taxes are temporarily lowered or lifted. The extent of the discounts, dates, and shopping categories that these holidays apply to are dependent on the state (and, sometimes, even the districts within the state).

With many of these back-to-school sales tax holidays happening this summer, consider tying these into your digital marketing plan for the rest of the season. It can be as simple as running a campaign parallel to your main plan, specifically to these individual states around the time of their sales tax holidays.

To help you out with your planning, we’ve made this infographic with the summer sales holidays by state, date, and sales category.


About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Aug. 01, 2017, Last Updated on Aug. 02, 2018