Jean-Marie Kesch & Lou Santangelo Join LiftEngine as VPs of Business Development

Pearl River, NY (www.liftengine.com) – LiftEngine is pleased to announce that Jean-Marie Kesch and Lou Santangelo have joined the company as Vice Presidents of Business Development on LiftEngine’s new LaunchPad Business Development team.

Lou brings over 20 years of experience in the data-driven marketing sector, spending time in prominent positions at Wunderman Data and Epsilon. Most recently, Lou was the VP of Data Acquisition at Choreograph. He has a proven track record of driving revenue growth and building strategic partnerships.

“Lou brings a wealth of experience and industry knowledge to LiftEngine,” said Keith Huntoon, LiftEngine’s President and Co-Founder. “We are excited to have him on board and believe his expertise will be invaluable as we expand LaunchPad.”

Jean-Marie has 25+ years of professional and entrepreneurial experience in startup and corporate environments, specializing in planning and executing business strategies, building revenue streams, and providing insights on product development.

“We are thrilled to have Jean-Marie join our team as the Vice President of Business Development,” said Keith. “His extensive experience in sales and business development, combined with his passion for innovation and growth, make him the perfect fit for this role.”

Jean-Marie and Lou join LiftEngine’s new LaunchPad Business Development team. LaunchPad is an automated customer data management, segmentation, and omnichannel marketing platform that combines customer transactions into a marketing database, adds 500+ fields of addressable data, and tracks over 80 KPIs. The point-and-click SaaS platform enables clients to understand customers better, track marketing performance, and create intelligent target audiences for highly effective retention and reactivation campaigns.

“I am thrilled to join the LiftEngine team and help drive growth for this innovative company,” said Lou. “LaunchPad is an exceptional product, and I look forward to introducing it to new clients and helping them achieve their marketing goals.”

“LiftEngine has a strong reputation for helping businesses grow,” said Jean-Marie. “This is an exciting opportunity to work with such an innovative platform and help clients grow. I’m excited to employ my experience and expertise to help propel the company to greater heights and widen its reach.”

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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