LiftEngine Launches S.C.A.L.E.

By Public Relations

LiftEngine Logo Full Color

Pearl River, NY – LiftEngine is excited to announce the launch of S.C.A.L.E., a reorganization of their comprehensive suite of marketing data services. The acronym, which stands for (S)tandardize & (C)omplement, (A)udience Development, (L)aunch and (E)valuation, focuses on LiftEngine’s stated goal of helping clients “grow their businesses, online and offline.”

“Given all the change in the past 18-months, we wanted to align our solutions with our clients’ needs,” said Keith Huntoon, President & Co-Founder of LiftEngine. “As clients’ marketing budgets return to pre-pandemic levels, we felt it was important to organize our team and solutions in a way that follows the natural progression of how data-driven marketers operate.”

The announcement of S.C.A.L.E. comes with the launch of an updated website. Listed on the website is a more in-depth look at each component of S.C.A.L.E.:

  • Standardize & Complement: Combine various customer data sources into a single masterfile, update and add new data elements and lay the foundation for marketing strategies.
  • Audience Development: Build highly responsive customer or prospect audiences through predictive data modeling or custom data segmentation with LiftEngine’s PortalLink platform.
  • Launch: Deploy marketing audiences across any combination of digital, social, direct mail and email.
  • Evaluate: Accurate attribution can be hard to come by. Learn the true impact each campaign has on the bottom-line and monitor all your vital marketing benchmarks.

Ready for Liftoff?  Learn more about S.C.A.L.E. by contacting LiftEngine’s business development team at (845) 627-6600,, or our online contact form.

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Jun. 23, 2021, Last Updated on Nov. 08, 2023