Pearl River, NY – LiftEngine is excited to announce the launch of S.C.A.L.E., a reorganization of their comprehensive suite of marketing data services. The acronym, which stands for (S)tandardize & (C)omplement, (A)udience Development, (L)aunch and (E)valuation, focuses on LiftEngine’s stated goal of helping clients “grow their businesses, online and offline.”
“Given all the change in the past 18-months, we wanted to align our solutions with our clients’ needs,” said Keith Huntoon, President & Co-Founder of LiftEngine. “As clients’ marketing budgets return to pre-pandemic levels, we felt it was important to organize our team and solutions in a way that follows the natural progression of how data-driven marketers operate.”
The announcement of S.C.A.L.E. comes with the launch of an updated website. Listed on the website is a more in-depth look at each component of S.C.A.L.E.:
- Standardize & Complement: Combine various customer data sources into a single masterfile, update and add new data elements and lay the foundation for marketing strategies.
- Audience Development: Build highly responsive customer or prospect audiences through predictive data modeling or custom data segmentation with LiftEngine’s PortalLink platform.
- Launch: Deploy marketing audiences across any combination of digital, social, direct mail and email.
- Evaluate: Accurate attribution can be hard to come by. Learn the true impact each campaign has on the bottom-line and monitor all your vital marketing benchmarks.
Ready for Liftoff? Learn more about S.C.A.L.E. by contacting LiftEngine’s business development team at (845) 627-6600, firstname.lastname@example.org, or our online contact form.
Published on Jun. 23, 2021, Last Updated on Nov. 08, 2023