LiftEngine Tightens Focus on Audience Development and Launches New Logo and Website

Pearl River, NY (www.LiftEngine.com) — As LiftEngine celebrates their 10th year in business, they have tightened their focus on offering audience development solutions for business-to-consumer organizations. This focus, introduced with a new logo and website, brings online and offline targeted marketing together like never before.

“Marketing technology has evolved dramatically since our inception and continues to change at a breakneck pace,” said Keith Huntoon, President and co-Founder of LiftEngine. “Instead of trying to be all things to clients, we have focused on the development of highly targeted, custom audiences that can be deployed across virtually all addressable marketing channels. This approach allows us to partner with other best-of-breed providers to ensure clients have the finest possible marketing platform available, regardless of what comes next.”

This decision was made after identifying two key trends in the marketing industry: the dramatic shift of marketing budgets to digital, and a need to measure campaign success by response and purchases — something typically associated with offline/direct marketing.

Audience development combines LiftEngine’s legacy data solutions with new applications and deployment options that span mobile and social media. LiftEngine offers the following solutions:

• Audience Insights — Use profiles, reports and models to learn what makes customers or donors unique by examining the data behind who they are.
• Audience Deployment — No matter the channel or marketing goal, reach the most responsive prospects, customers, or donors efficiently.
• Audience Rental — Rent or sell data for online or offline use, or give a list manager the tools they need to increase your rental revenue.

“The worlds of direct marketing and digital marketing are beginning to overlap,” Huntoon added. “With our audience development solutions, direct marketers are able to extend their reach to new channels using the same strategies and data they apply to direct mail, while digital marketers are able to run more cost effective and measurable campaigns.”

For additional information, visit https://liftengine.wpengine.com/ or contact LiftEngine sales at sales@liftengine.com or (845) 627-6600.

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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