US Mobile Ad Spending vs Other Digital Ad Spending, 2013-2019
This growth is due to the one thing that was alluded to above; the amount of people with their eyes on their mobile devices is staggering.
Here are some stats from the last year or so:
- 90% of American adults own a cell phone
- 63% of cell phone owners use their phone for internet
- 34% of internet-capable mobile owners go online primary through their phones instead of using desktop or laptop computers.
All these numbers boil down to one thing: If marketers want to connect with their prospects, customers or donors they need to be advertising on mobile.
Published on Jun. 29, 2015, Last Updated on Jun. 28, 2022