This growth is due to the one thing that was alluded to above; the amount of people with their eyes on their mobile devices is staggering.
Here are some stats from the last year or so:
- 90% of American adults own a cell phone
- 63% of cell phone owners use their phone for internet
- 34% of internet-capable mobile owners go online primary through their phones instead of using desktop or laptop computers.
All these numbers boil down to one thing: If marketers want to connect with their prospects, customers or donors they need to be advertising on mobile.
About the Digital Nugget Series
Digital Marketing is a growing, constantly evolving area. For marketers trying to keep up with the latest trends, it can be exhausting! LiftEngine’s bi-weekly Digital Nugget, published every other Monday, is a series of articles that will educate and shed light on the Digital Marketing world and when a fit exists, relate it is back to direct marketing. The series will start with the very basics of digital – popular acronyms, channels, terms and strategies – and progress to the latest and greatest trends.