Nonprofits: To Suppress or Not to Suppress, That is the Question!

By Jeff Cracolici

LiftEngine Logo Full Color

Marketing Manager & Digital Expert

LiftEngine President and Co-Founder, Keith Huntoon, wrote a featured article in the latest issue of The Journal of the DMA Nonprofit Federation. Here’s an excerpt of Keith’s article:

“Marketing is hard, right? Not only do we want to squeeze the most out of every marketing dollar, we want to do so as easily as possible with nothing but glowing praise from both our board and our current donors.

At a high level, many marketers follow a standard process for mailings: Rent names, run through hygiene and address standardization, merge, suppress “do not mails” (internal and external), apply key codes, and ship to the lettershop.

In this case, many think of suppressions purely as the “do nots” above. While suppressions do include “do nots”, what about donors who, for a variety of reasons, should be suppressed from specific campaigns? How about campaigns running across channels, such as email and/or Facebook? What are all of the suppressions possible and when or why should they be used?

We look at suppressions into two ways — those individuals who should not receive promotions due to request and those who through segmentation are not a fit for a particular campaign…”

To read the full article, subscribe to The Journal by visiting:

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

Let's connect today!

Published on Sep. 28, 2016, Last Updated on Nov. 09, 2018