Social Media Planning Tips for Summer

By Karen Huntoon

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Lead Digital Strategist

Make the summer count with these social media strategies that will keep your audience engaged with your brand beyond the season.

Dial-Up Your Mobile Strategy

People head out to enjoy more adventures during the summer, leaving their Desktops and TV’s. Mobile will be the device of preference for most to capture and share summer’s hottest moments. In fact, 75% of Facebook members log on using mobile and share 22% more photos in the summer months than any other season.

Brands that ramp up their mobile strategy can reach people more effectively on the beach and beyond.


The most talked about holidays of the summer in social media are Memorial Day, Father’s Day, the Fourth of July, and Labor Day. Brands and Retailers can connect with people who are the most engaged by being present throughout each holiday’s life cycle. Think planning and preparation, being part of the celebration itself, and solutions to extend the festivities.

Leverage your brands content in fun ways on Facebook and Instagram to showcase your festive side.

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Summer is Not Just About Relaxation

Many people also have ambitious summer goals. It’s no surprise that the number one goal among men and women is to get more exercise and eat healthy. A close second was to spend more time outdoors.

The summer is also about projects and hobbies. According to Facebook Insights, 21% of Facebook users are talking about Home Improvement or DIY projects, and 32% want to try a new hobby in the summertime.

Brands and Retailers that help people visualize their summer goals and provide tools for success will create a strong connection that will last beyond the summer season.

Back to School is Sooner Than You Think

Brand messaging around Back to School, and all of the shopping categories that go with it, begins right after the 4th of July! Make sure that you are targeting your customers regionally as some parts of the country go back in early August versus late August. In addition, categories like the fall season and Back to Work also play well towards Labor Day.

To learn more about the types of ads that help make your Summer Media Count, check out some of Facebook’s ad options here.

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Jun. 07, 2016, Last Updated on Nov. 08, 2023