The Great Retail Reset: How Gen Z Is Redefining Holiday Spending

By Lila DeLaite

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Marketing/Sales Associate

https://blog.launchpadltv.com/the-great-retail-reset-how-gen-z-is-redefining-holiday-spending-1

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Nov. 13, 2025, Last Updated on Mar. 26, 2026