When it comes to gauging campaign performance, there is typically a ton of guesswork or dependence on unreliable, third-party pixels/cookies. There is a better, more accurate way. Our Response Analysis reporting matches your transactions to your original marketing audience to provide insight as to who actually made a purchase as a result of a campaign. Also known as a Matchback Report, this analysis gives real perspective as to how much each marketing effort is contributing to your bottom line.