Clothing Retailer

Goal

The ultimate goal was to acquire new Customers and build brand awareness

Background

• A fast-growing, millennial-focused clothing retailer was looking to expand their online presence.
• In the past, they acquired new customers through catalog mailings.
• To reach new customers, the retailer wanted to integrate their mailings with digital ads.
• Measuring the true impact of these digital ads was of utmost importantance

Solution

• ADvantage for Facebook and Instagram was the best way for this retailer to meet these goals.
• We first onboarded the retailer’s catalog recipients and match them by name and mailing address.
• Facebook and Instagram ads were served only to that exact onboarded audience members.
• Digital campaign was timed around the in-home date of the catalog.
• After the campaign, a response analysis was ran to gauge the true impact of how those who receive a Facebook and catalog responded versus a control group of those who only received a catalog.

Key Results