Clothing Retailer

By combining their catalog mailing with Facebook marketing, this clothing retailer boosted response by over 29%.


The ultimate goal was to acquire new Customers and build brand awareness


  • A fast-growing, millennial-focused clothing retailer was looking to expand their online presence.
  • In the past, they acquired new customers through catalog mailings.
  • To reach new customers, the retailer wanted to integrate their mailings with digital ads.
  • Measuring the true impact of these digital ads was of utmost importantance


  • ADvantage for Facebook and Instagram was the best way for this retailer to meet these goals.
  • We first onboarded the retailer’s catalog recipients and match them by name and mailing address.
  • Facebook and Instagram ads were served only to that exact onboarded audience members.
  • Digital campaign was timed around the in-home date of the catalog.
  • After the campaign, a response analysis was ran to gauge the true impact of how those who receive a Facebook and catalog responded versus a control group of those who only received a catalog.

Key Results


Lift Over Direct Mail Only


Increase in Average Order Value