Clothing Retailer

By combining their catalog mailing with Facebook marketing, this clothing retailer boosted response by over 29%.

Goal

The ultimate goal was to acquire new Customers and build brand awareness

Background

  • A fast-growing, millennial-focused clothing retailer was looking to expand their online presence.
  • In the past, they acquired new customers through catalog mailings.
  • To reach new customers, the retailer wanted to integrate their mailings with digital ads.
  • Measuring the true impact of these digital ads was of utmost importantance

Solution

  • ADvantage for Facebook and Instagram was the best way for this retailer to meet these goals.
  • We first onboarded the retailer’s catalog recipients and match them by name and mailing address.
  • Facebook and Instagram ads were served only to that exact onboarded audience members.
  • Digital campaign was timed around the in-home date of the catalog.
  • After the campaign, a response analysis was ran to gauge the true impact of how those who receive a Facebook and catalog responded versus a control group of those who only received a catalog.

Key Results

29.8%

Lift Over Direct Mail Only

10.8%

Increase in Average Order Value

Solutions Leveraged

Campaign Response Analysis

Social Media Marketing with ADvantage

Sync & Send

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