Furniture Retailer

By complementing their catalogs with a Facebook campaign, this retailer lifted response by 95%.

Goal

Increase the ROI of a catalog mailing and acquire new customers.

Background

  • Our high-end, eco-friendly furniture client wanted to acquire new customers for their growing online business.
  • The client’s past acquisition methods included catalogs and cookie-based digital ads.
  • Experiencing a plateau in the impact of their digital advertisements, the client was looking for other options to keep their digital presence while boosting response and ROI.

Solution:

  • ADvantage for Facebook was the perfect fit because the ads did a better job complimenting their catalogs.
  • As the catalogs were sent out to prospects, those same individual were served Facebook ads a couple of weeks before and after the in-home delivery date.
  • This level of targeting was far superior than other cookie-based campaigns.
  • Overall, the click-through rate of the ADvantage ads were seven times higher than the average cookie-based campaigns of retail companies, according to Google’s Rich Media Gallery.
  • After the campaign, a response analysis was performed to gauge how the addition of Facebook impacted the campaign.

Key Results

94.9%

Lift Over Direct Mail Only

700%

Click Through Rate Over Industry Standard

Solutions Leveraged

Campaign Response Analysis

Social Media Marketing with ADvantage

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