Furniture Retailer

By complementing their catalogs with a Facebook campaign, this retailer lifted response by 95%.


Increase the ROI of a catalog mailing and acquire new customers.


  • Our high-end, eco-friendly furniture client wanted to acquire new customers for their growing online business.
  • The client’s past acquisition methods included catalogs and cookie-based digital ads.
  • Experiencing a plateau in the impact of their digital advertisements, the client was looking for other options to keep their digital presence while boosting response and ROI.


  • ADvantage for Facebook was the perfect fit because the ads did a better job complimenting their catalogs.
  • As the catalogs were sent out to prospects, those same individual were served Facebook ads a couple of weeks before and after the in-home delivery date.
  • This level of targeting was far superior than other cookie-based campaigns.
  • Overall, the click-through rate of the ADvantage ads were seven times higher than the average cookie-based campaigns of retail companies, according to Google’s Rich Media Gallery.
  • After the campaign, a response analysis was performed to gauge how the addition of Facebook impacted the campaign.

Key Results


Lift Over Direct Mail Only


Click Through Rate Over Industry Standard

Solutions Leveraged

Campaign Response Analysis

Social Media Marketing with ADvantage

Sync & Send