Wine & Spirit Retailer

Through the integration of Facebook into their offline strategy, this retailer saw a lift in response by 52.5%.

Goal

The ultimate goal was to acquire new customers and build brand awareness.

Background

  • Wine & Spirit retailer was looking to expand their clientele through a union of direct mail and digital marketing.
  • Due to an extremely high average order, the client’s previous catalog marketing efforts proved to be very successful.
  • Looking for an additional channel to accompany their catalogs to boost campaign ROI even more to offset rising print and postage costs.

Solution

  • ADvantage for Facebook and Instagram was the best way for this retailer to meet these goals.
  • We started by onboarding the retailer’s catalog mailing list to Facebook
  • Then ads were coordinated to appear before, during, and after the catalog was in the mailbox to surrounding their prospects with the Retailer’s brand and messaging.
  • When the campaign was over we ran a response analysis to gauge the true impact Facebook had on the campaign as a whole.

Key Results

52.5%

Lift Over Direct Mail Only

500%

Click Through Rate Over Industry Standard

Solutions Leveraged

Campaign Response Analysis

Social Media Marketing with ADvantage

Sync & Send

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