A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
Reach new and expecting parents.
Reach recently engaged and newlywed couples.
Standardize & Complement
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
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How we are helping clients meet their marketing goals.
Home / Articles / Data Modeling
Over my 25+ years in the Direct Marketing Data business, I have seen the ups and downs of our economy bring prosperity and challenges. Looking at how direct marketers reacted to past economic downturns, as well as proven strategies and technologies not in wide use or available back then, I believe there is much that we can learn and apply to upcoming marketing plans during these unprecedented times.
As society evolves in a COVID-19 world (and beyond), there is anecdotal evidence that most companies are seeing drastic shifts in their customer profiles as consumer needs are being prioritize accordingly. What does this mean for your current Predictive Data Models? Here's what we are telling clients and partners.
April 20 is #NationalLookAlikeDay. Find new customers for your business that look and behave like your current customers.
Here are six things that must be considered and planned out before you start building an input file for a Predictive Data Model.