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A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
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Reach recently engaged and newlywed couples.
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Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
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Segment, count, and extract large marketing audiences in minutes.
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Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
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Home / Articles / Data Models
Over my 25+ years in the Direct Marketing Data business, I have seen the ups and downs of our economy bring prosperity and challenges. Looking at how direct marketers reacted to past economic downturns, as well as proven strategies and technologies not in wide use or available back then, I believe there is much that we can learn and apply to upcoming marketing plans during these unprecedented times.
As society evolves in a COVID-19 world (and beyond), there is anecdotal evidence that most companies are seeing drastic shifts in their customer profiles as consumer needs are being prioritize accordingly. What does this mean for your current Predictive Data Models? Here's what we are telling clients and partners.
April 20 is #NationalLookAlikeDay. Find new customers for your business that look and behave like your current customers.
Here are six things that must be considered and planned out before you start building an input file for a Predictive Data Model.