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Home / Articles / Series / Page 3
Content belonging to one of our regular series of content, including: Are You Ready, The Latest, and more.
Learn how to use financial segmentation with income, net worth, and discretionary spending to create targeted marketing strategies for your brand.
Looking to capitalize on the $20 billion that will be spent on Father's Day? We've got all the tips and tricks you need to create a successful Father's Day marketing campaign!
Wondering what audience segmentation is and how it can help your marketing? This article explains everything you need to know.
Want to keep your customers coming back for more? Check out these tips on increasing customer retention rates and maximizing profitability.
Looking to capitalize on the $35.7bn that will be spent on Mother's Day? We've got all the tips and tricks you need to create a successful Mother's Day marketing campaign!
How many customers do you have and how often do they buy? Chances are the way you're looking at it is misleading.
Last week, Instagram's Stories feature turned two years old, a popular Twitter-to-Facebook setting no longer is operational for individuals and businesses, and Pinterest profiles four types of holiday shoppers who use their platform. For marketers, the popularity of Instagram's Stories and Pinterest should really start to drive interest in integrating both into their upcoming marketing mix.
In Facebook land, the company released a tool meant to increase transparency, but will most likely be used more for competitive research.
Here's the latest in direct and digital marketing, and our take on how it will impact the industry. Snapchat expands their ad platform to include a ton of offline data and Facebook begins testing augmented reality ads.
Last week, Twitter began publicly testing an interesting new subscription ad model, Snapchat once again rolls out an ad platform update, and LinkedIn launches new Lead Ads.
This week we check in with the big three: Facebook, Instagram and Snapchat. Instagram Stories hits over 300 million users, Snapchat finally released their long-awaited marketing/tracking pixel, and Facebook is touted as being the most successful social platform in terms of driving sales. Here's The Latest.
Facebook is adding two new features to their advertising repertoire: one that could bridge the gap between online and in-store, and another aimed at eliminating a deceptive advertising issue, accidental clicks. Meanwhile, Instagram is encouraging conversations in the comments section through their latest update. Last but not least, we take a look at Podcasts in our Stat of the Week!