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Home / Articles / Series / The Latest
Digital Marketing is a growing, constantly evolving area. Stay on top of the latest news, acronyms, channels, terms, and strategies.
Last week, Instagram's Stories feature turned two years old, a popular Twitter-to-Facebook setting no longer is operational for individuals and businesses, and Pinterest profiles four types of holiday shoppers who use their platform. For marketers, the popularity of Instagram's Stories and Pinterest should really start to drive interest in integrating both into their upcoming marketing mix.
In Facebook land, the company released a tool meant to increase transparency, but will most likely be used more for competitive research.
Here's the latest in direct and digital marketing, and our take on how it will impact the industry. Snapchat expands their ad platform to include a ton of offline data and Facebook begins testing augmented reality ads.
Last week, Twitter began publicly testing an interesting new subscription ad model, Snapchat once again rolls out an ad platform update, and LinkedIn launches new Lead Ads.
This week we check in with the big three: Facebook, Instagram and Snapchat. Instagram Stories hits over 300 million users, Snapchat finally released their long-awaited marketing/tracking pixel, and Facebook is touted as being the most successful social platform in terms of driving sales. Here's The Latest.
Facebook is adding two new features to their advertising repertoire: one that could bridge the gap between online and in-store, and another aimed at eliminating a deceptive advertising issue, accidental clicks. Meanwhile, Instagram is encouraging conversations in the comments section through their latest update. Last but not least, we take a look at Podcasts in our Stat of the Week!
Facebook has rolled out new ad types within the Messenger and Marketplace. In addition, the social media giant took a stance to combat #fakenews, which will impact all publishers. Finally, we highlight a Hershey campaign that is generating buzz for a new product by going digital-first.
This week, we are focusing on the ensuing competition between Snapchat and Instagram. Social Media Today put together a guide that helps marketers decide which "Stories" platform is right for them, Instagram released new retargeting options to enhance their current ad offering, and Instagram is giving some advertisers a free preview of their newest, Snapchat-inspired ad product.
Last week, Facebook launched Facebook Stories, their potential Snapchat-killer. Not to be outdone themselves, Snapchat announced that they will be introducing search into their app sometime this year. Both of these features will give digital marketers more opportunities to reach their audiences and encourage them to act. Here's what you need to know.
Last Week, eMarketer and Nielsen broke down which devices various age groups are using to access social media networks. Additionally, Facebook announced that Stories, their potential "Snapchat Killer", is coming to the main Facebook app.
Last week, Facebook announced that their Audience Network now reaches over one billion individuals per month and Snapchat announced two, new ad units that will make their platform more actionable for marketers.
Last week, Facebook announced new partnerships to enhance their campaign reporting, Twitter launched the 'Twitter Audience Platform', and Instagram boasted about their incredible growth this year.