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Digital Marketing is a growing, constantly evolving area. Stay on top of the latest news, acronyms, channels, terms, and strategies.
Last week, Facebook received praise from marketers for its ability to keep their users captivated through video ads, according to eMarketers' latest forecast, digital advertising will overtake television by the end of this year, and Snapchat unveiled new tools for their ad platform that will rival the other giants in the industry.
Last week Snapchat began their journey into search through their acquisition of a mobile search startup, Twitter's US growth was "significantly downgraded" by eMarketer, and social media marketers shared their biggest challenges with the channel.
Coming off of a shortened week due to the holiday, Snapchat and mobile video shared the spotlight. Snapchat pushed out a new feature that allows users to archive content, while mobile video is projected to explode between now and 2021.
Last week, marketers weighed in on the importance of social media in their future plans, a study showed that US adults spend over 12 hours a day consuming media, and Snapchat made headlines yet again with the launch of their new API and marketing partner program.
Last week, Twitter began testing an ad unit that may, or may not, be influenced by a popular Facebook ad type, Pinterest partnered with Oracle to help figure out how their ads are impacting in-store purchases, and the IAB announced that $16 billion was spent on digital marketing in the first quarter of this year, alone.
Last week we saw a lot of buzz around the features that Instagram might be releasing soon to help advertisers and businesses make the most out of their platform, media agencies and brand marketers discuss their biggest concerns with digital advertising, and Facebook's newest ad type might be their next, big hit.
Last week the most attention-grabbing headlines had to do with mobile. A recent study predicted that native advertising will surge through 2020 on mobile devices, Statista released updated mobile engagement numbers for the major social media platforms, and Instagram backed off their recently announced algorithm update after receiving tons of backlash from users.
Last week it was all about Instagram. The quickly growing, photo-based social media platform announced some new features and new updates. While all of the updates should benefit businesses, marketers and content creators, one update is stirring up some controversy among their users.
Last week we saw Pinterest open its platform to marketers, Facebook's Atlas closed its doors on marketers, and Google unveiled a unique service that could be a hit with marketers.
Last week we had news from three of digital marketing's biggest platforms: Google, Facebook, and Instagram. Google got rid of a major ad unit, Facebook added a new ad unit, and Instagram celebrated the milestone of reaching over 200,000 active advertisers.
Aside from Facebook's huge earnings last quarter, last week brought forth two interesting studies/experiments. Forbes is combating ad blockers by blocking content from users who have ad blockers enabled (try to say that five times fast!). How are their readers reacting? Also, AdRoll polled US marketers as to what are some of their biggest mobile challenges. What made the top of the list?
Last week it was all about digital video and digital video ads. A company tries to make the case that nine second video ads are the way of the future, Facebook advertisers saw an 87% increase in their ROAS last quarter thanks to their digital video investment, and Snapchat is quietly becoming a major player in digital video.