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Digital Marketing is a growing, constantly evolving area. Stay on top of the latest news, acronyms, channels, terms, and strategies.
Last week it was all about growth and maturation of various ad types and platforms. Facebook is growing their Audience Network offering into mobile, digital display is set to surpass search later this year, and native and video ads are "gaining momentum."
Considering we are in the midst of the holiday season, we wanted to highlight a few articles that we believe touch on some of the things on marketers' wish lists going into 2016. Here's a hint: transparency behind how ad blockers conduct business and investments in marketing technology.
This week it is all about technology -- the good and the bad. Eyeo, the company behind Adblocker Plus, met with publishers and advertisers to discuss a future relationship, Google results will now feature Facebook happenings, and see how brands are using Facebook's 360-Degree video ads.
This week marketers share their thoughts on the effectiveness mobile coupons have on in-store purchases, Facebook releases an awesome tool for brick and mortar stores, and young folks are now more likely to own a smartphone over a desktop/laptop computer.