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With Local Campaigns, Google goes out and pushes ads to those nearest your physical locations across a number of their platforms. This is a great way to promote many locations at scale and have your locations promoted to those in the market for your services or products. Here's what you need to know about Google's Local Campaigns.
Despite the highly-anticipated holiday weekend, last week brought plenty of news about mobile. Google showed the world their redesign plans for a mobile-focused AdWords and Analytics platforms, a Nanigans report showed that the numbers for the Facebook Audience Network are continuing to look very promising, and in a move that signifies a shift towards mobile, Facebook is shutting down Facebook Exchange, their desktop-based retargeting ad exchange.
Last week we saw Pinterest open its platform to marketers, Facebook's Atlas closed its doors on marketers, and Google unveiled a unique service that could be a hit with marketers.
Last week we had news from three of digital marketing's biggest platforms: Google, Facebook, and Instagram. Google got rid of a major ad unit, Facebook added a new ad unit, and Instagram celebrated the milestone of reaching over 200,000 active advertisers.