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Home / Articles / Twitter
In Facebook land, the company released a tool meant to increase transparency, but will most likely be used more for competitive research.
Last week, Twitter began publicly testing an interesting new subscription ad model, Snapchat once again rolls out an ad platform update, and LinkedIn launches new Lead Ads.
Just six months after its release in the iTunes app store, the six second video app, Vine, became the number one downloaded app with over 200 million active users. Now, just three years later, Twitter, has decided to shutdown the video app.
Last week, Facebook announced new partnerships to enhance their campaign reporting, Twitter launched the 'Twitter Audience Platform', and Instagram boasted about their incredible growth this year.
Last week Snapchat began their journey into search through their acquisition of a mobile search startup, Twitter's US growth was "significantly downgraded" by eMarketer, and social media marketers shared their biggest challenges with the channel.
Audience onboarding is the process of uploading your prospect or customer file to a digital platform to match to their user base.