5 Reasons Why We Are Excited For CohereOne’s 2018 Summit

By Jeff Cracolici

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Marketing Manager & Digital Expert

From May 2nd to May 4th, CohereOne is hosting their annual summit in the heart of Chicago. Here are five things that we are excited for.

1) The Featured Keynote Speakers

This year’s lineup of Featured Keynote Speakers represent a diverse spectrum of digital experts. From the SEO knowledge of Rand Fishkin, founder and former CEO of Moz, to Beth Horn, Specialty Retail Manager of Facebook, CohereOne has put together a lineup that has something for everyone.

2) The Digital Integration Track

On the first day of the event, attendees are invited to join specialized breakout sessions that focus on key topics that are important to them. While there is a track for Catalog and Direct Mail Circulation as well as a track for the Amazon Marketplace, we are particularly excited for the Digital Integration Track.

3) LiftEngine’s Session

We would be remiss to not mention LiftEngine’s own session, “Not All KPI’s Are Indicators of Performance”. Hosted by LiftEngine President Keith Huntoon, the goal of this session is to give attendees ideas on how to cut through the ‘metric clutter’ and focus in on only those measures that really matter as it pertains to your campaign’s goal.

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4) The Gala Dinner at the Chicago History Museum

To cap off the second night, attendees are invited to the complementary Gala Dinner at the beautiful Chicago History Museum. Beginning with a cocktail hour followed by a three course plated dinner, charter buses will transport guests to and from the venue and hotel.

5) The Networking

Last year there were close to 200 marketing professionals on both the client and the vendor side. With another year of build-up to this great event, we are excited to see old friends and meet new ones.

Get Your Free Pass

Be LiftEngine’s guest and join us at CohereOne’s 2018 summit next month – it is free for retailers. For more information, please visit: https://www.eventbrite.com/e/2018-catalog-and-integrated-marketing-summit-tickets-42062927348

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Apr. 05, 2018, Last Updated on Apr. 05, 2018