Five Things We Are Excited About at the NEMOA Conference

By Christopher Montana

LiftEngine Logo Full Color

VP of Business Development

From April 4th to the 6th, the National E-tailing and Mailing Organization (NEMOA) will host its semiannual conference once again in Boston. As long-time attendees, we are looking forward to networking, insights, and thought-provoking discussions with colleagues and speakers. Using this event to better understand merchant needs, challenges, and industry trends helps us better serve our clients, partners, and the industry at large.  

Check out the five things we are looking forward to.   

Who Doesn’t Love Boats?

April 4th at 5:30 PM: Sail away with friends old and new on the Boston Harbor cruise! This event is always a blast, offering fantastic chances to network while having fun. Registration is limited – so don’t miss out on this opportunity for merriment and connection! 

Fierce Loyalty – Ken Schmidt of Harley Davidson 

April 5 at 9:15 AM: With customer retention and customer reactivation being dubbed the growth strategy for 2023(it’s on our minds too), we are excited to hear Ken discuss how to humanize your brand, create an emotional connection, and a “tattoo worthy” customer relationship.

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Rising Star & Lifetime Achievement Awards

April 5th at 12:15 AM: Each year NEMOA celebrates the next generation of multi-channel marketers from the Merchant and Vendor arena.  These “Rising Stars” are change-makers within their respective organizations and our industry. SPOILER ALERT – LiftEngine’s very own, Braden Salas, is one of the honorees for his work within our organization and the HVDMA. 

NEMOA will honor long-time members who have dedicated their time and talents to the Association, and our industry. Learn what drives them and why giving back to their business community is part of their DNA.

Unlock the Power of Social Media – Kira Kessler Rock N Rags Co-Founder & CEO

April 5th at 3:45 PM: This featured session has Kira imparting her knowledge and experience using social media to reach Rock N Rags audience. Hear how they create emotional connections that create an inclusive and special bond that drives customer loyalty.

Case Studies

April 5th, 1:30 – 3:15 PM and April 6th, 8:45 – 10:30 AM: Hear from industry experts as they share case studies and insights on the hottest topics driving our industry. We are especially interested in these 4 presentations:  

  • Engage Generation Z – Peter Howard, Boston University 
  • A Catalog Alternative – Ryan Gutmore, Chico’s FAS Inc. & Andrew Gershon Sandy Alexander 
  • Myths About Print – Kara O’Brien, Wayfair & Audra Shue, Deluxe 
  • SMS Marketing – Stephanie Stopka, Design Toscano 

Don’t miss this opportunity to connect with us in Boston to discuss how we’re helping marketers leverage their best prospects, maximize retention rates, and effectively reactivate lapsed customers. Get the details by scheduling a meeting with Chris Montana at – let’s make it happen! 

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Mar. 23, 2023, Last Updated on Nov. 08, 2023