How American BabyBase Can Help Your Marketing Efforts

By Allison Larsen-Fais

LiftEngine Logo Full Color

Director of Business Development

At LiftEngine, we are always looking for ways to help our clients succeed by helping them reach their customers and prospects at the right time. That is why we are excited to introduce our newest product: American BabyBase. Here is what you need to know and some marketing ideas on how American BabyBase can be used to boost your marketing efforts.

What is American BabyBase?

American BabyBase is a multi-sourced, self-reported data set that can be used for direct mail, email, and direct digital advertising. Updated semi-monthly, BabyBase is overlaid with an additional 1,000+ data elements from our proprietary database, LiftBase, to give you the power to segment by expected birth month and year, gender, household demographics, transaction information, and so much more.

Every year, more than 3.6 million Americans are born, and 29% of those are a family’s first-born. American BabyBase is the perfect marketing tool for advertisers targeting new parents and growing families.

How Can Marketers Use American BabyBase?

There are countless ways that you can use American BabyBase to your advantage. If you are a marketer, you can use it to target new parents with relevant advertising and promotions. You can also use it to segment your audience and create custom marketing campaigns. Additionally, if you are a product manager, you can use American BabyBase to track product trends and understand what new parents are looking for.

Check out more use cases below:

Use Case #1: Identify Expecting Parents Near Your Retail Locations

One of the most powerful things about American BabyBase is that it can be used to identify expecting parents. This information is incredibly valuable because if you can reach parents with targeted ads and coupons designed to appeal to their needs and interests, you have the chance to create long-term loyal customers.

For example, if you have retail locations that sell baby products, clothing, or furniture, you can use American BabyBase to send direct mail pieces or targeted digital ads to these new parents that live within a mile radius of one of your stores.

Use Case #2: Create Customized Advertising Campaigns

American BabyBase can also be used to create customized advertising campaigns that target new parents. For example, you could use the data from American BabyBase to develop a social media campaign that targets keywords related to new parents. Or you could use the data to create Facebook ads that target new parents in your area.

Use Case #3: Reach New Parents to help plan their Child’s Future

American BabyBase overlayed with LiftBase financial and lifestyle data will provide you with the perfect target audience for your insurance or financial services to help new parents plan for the future.

For example, reach new parents with a College Saving Plan so their child has access when it is time to continue their education! New parents are the right fit to help them start their child’s future off on a bright note!

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

Let's connect today!

Published on Oct. 18, 2022, Last Updated on Nov. 08, 2023