LiftEngine Adds Instagram to ADvantage

By Public Relations

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Pearl River, NY ( — Today, LiftEngine announces the launch of ADvantage for Instagram, which will join Facebook in LiftEngine’s ADvantage suite of solutions.

“After running hundreds of successful ADvantage campaigns on Facebook in 2015,” said Keith Huntoon, President and Co-Founder of LiftEngine, “our clients have asked us ‘what’s next?’ For many reasons, we felt that Instagram was the next logical step in our digital expansion, and we are excited to offer this to our clients as we begin 2016.”

Like ADvantage for Facebook, marketers will be able to onboard a list of names and addresses through LiftEngine to Instagram. Once matched, clients can serve ads to those individuals when they are actively logged into the photo-sharing application.

“Considering the huge shift to mobile and the success we have seen with mobile ads on Facebook, we fully expect that clients will see strong results on this new channel. So far, initial Instagram campaigns have gone very well,” Huntoon added.

For additional information, contact LiftEngine, email, or (845) 627-6600.

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Feb. 12, 2016, Last Updated on Nov. 08, 2023