Webinar: How to Keep Your Business Strong During Uncertain Times

By Public Relations

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2023 is shaping up to be a year of focus and resilience for businesses everywhere. As companies look to make the most of this uncertain economic climate, it’s important to establish a strong foundation that can weather any storm.

On March 28th, the Hudson Valley Direct Marketing Association (HVDMA) and LiftEngine President & Co-Founder Keith Huntoon will host a free webinar exploring how brands are strengthening their businesses over four key areas: improving customer retention; increasing Average Order Value (AOV); increasing customer Lifetime Value (LTV); and reducing Customer Acquisition Costs (CAC).

“Acquisition has been a huge focus for brands during the pandemic, but the long-term success of any organization depends on its ability to maintain relationships with customers and keep them coming back,” said Keith. “In this webinar, we’ll share our insights on how you can improve customer retention, increase AOV, LTV, and CAC so that you can ensure your business is strong for the future.”

The webinar is sponsored by LiftEngine’s newest SaaS platform, LaunchPad. LaunchPad is an automated customer data management, segmentation, and omnichannel marketing platform with a point-and-click interface. LaunchPad combines customer transactions into a marketing database, adds 500+ fields of addressable data, and tracks over 80 KPIs. This enables clients to understand customers better, track marketing performance, and create intelligent target audiences for highly effective retention and reactivation campaigns.

Register for the free webinar on the HVDMA’s website. HVDMA members will have exclusive access to the recording. The recording will be available for purchase or rent to non-members.

About LiftEngine

Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients.

Behind LiftEngine is LiftBase, our proprietary addressable consumer database. Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad.

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Published on Mar. 16, 2023, Last Updated on Nov. 08, 2023