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Home / Articles / Snapchat
Last week, Twitter began publicly testing an interesting new subscription ad model, Snapchat once again rolls out an ad platform update, and LinkedIn launches new Lead Ads.
This week we check in with the big three: Facebook, Instagram and Snapchat. Instagram Stories hits over 300 million users, Snapchat finally released their long-awaited marketing/tracking pixel, and Facebook is touted as being the most successful social platform in terms of driving sales. Here's The Latest.
Snapchat released a new self-serve tool in their ad platform while Pinterest is getting into the search game, making it easier for users to explore everything the site has to offer. On the brand front, dating app Hinge is taking an innovative approach to targeting lonely wedding guests. Finally, Adweek provided some interesting statistics on travel-related social media.
This week, we are focusing on the ensuing competition between Snapchat and Instagram. Social Media Today put together a guide that helps marketers decide which "Stories" platform is right for them, Instagram released new retargeting options to enhance their current ad offering, and Instagram is giving some advertisers a free preview of their newest, Snapchat-inspired ad product.
Last week, Facebook launched Facebook Stories, their potential Snapchat-killer. Not to be outdone themselves, Snapchat announced that they will be introducing search into their app sometime this year. Both of these features will give digital marketers more opportunities to reach their audiences and encourage them to act. Here's what you need to know.
Last week, Facebook announced that their Audience Network now reaches over one billion individuals per month and Snapchat announced two, new ad units that will make their platform more actionable for marketers.
"Stories" is a newer feature from Instagram that was designed to take on Snapchat. It will soon be another opportunity for advertisers to reach their audience inside Facebook's Walled Garden.
Last week, Facebook announced new partnerships to enhance their campaign reporting, Twitter launched the 'Twitter Audience Platform', and Instagram boasted about their incredible growth this year.
Last week, Facebook received praise from marketers for its ability to keep their users captivated through video ads, according to eMarketers' latest forecast, digital advertising will overtake television by the end of this year, and Snapchat unveiled new tools for their ad platform that will rival the other giants in the industry.
So far, 2016 has been Snapchat's year. With huge growth in both users and revenue, combined with the giants of the industry looking to parity the young mobile application, Snapchat is on pace to be a major channel for marketers in the future.
Last week Snapchat began their journey into search through their acquisition of a mobile search startup, Twitter's US growth was "significantly downgraded" by eMarketer, and social media marketers shared their biggest challenges with the channel.
Coming off of a shortened week due to the holiday, Snapchat and mobile video shared the spotlight. Snapchat pushed out a new feature that allows users to archive content, while mobile video is projected to explode between now and 2021.