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Home / Articles / Series / Page 5
Content belonging to one of our regular series of content, including: Are You Ready, The Latest, and more.
Today, we finish our discussion of digital ad types with a conversation about the ads that the Interactive Advertising Bureau (IAB) has deemed the “Rising Stars” of the Digital Video category.
Last week the most attention-grabbing headlines had to do with mobile. A recent study predicted that native advertising will surge through 2020 on mobile devices, Statista released updated mobile engagement numbers for the major social media platforms, and Instagram backed off their recently announced algorithm update after receiving tons of backlash from users.
Last week it was all about Instagram. The quickly growing, photo-based social media platform announced some new features and new updates. While all of the updates should benefit businesses, marketers and content creators, one update is stirring up some controversy among their users.
Last week we saw Pinterest open its platform to marketers, Facebook's Atlas closed its doors on marketers, and Google unveiled a unique service that could be a hit with marketers.
Today, we move on to our last category in this series, digital video.
Last week we had news from three of digital marketing's biggest platforms: Google, Facebook, and Instagram. Google got rid of a major ad unit, Facebook added a new ad unit, and Instagram celebrated the milestone of reaching over 200,000 active advertisers.
Mobile ad types specification that the Interactive Advertising Bureau has deemed “Rising Stars.”
Today, we move on to ad types that are popular on mobile platforms. Unlike desktop display ads, mobile ads face the unique difficulty of getting viewers’ attentions in a very limited amount of space, without disturbing the content of the webpage.
Aside from Facebook's huge earnings last quarter, last week brought forth two interesting studies/experiments. Forbes is combating ad blockers by blocking content from users who have ad blockers enabled (try to say that five times fast!). How are their readers reacting? Also, AdRoll polled US marketers as to what are some of their biggest mobile challenges. What made the top of the list?
In our last Digital Nugget post, we talked about traditional ad types that are popular for use on desktop displays. Today, we will discuss the newer ad types that the Interactive Advertising Bureau (IAB) has deemed “Rising Stars.”
Last week it was all about digital video and digital video ads. A company tries to make the case that nine second video ads are the way of the future, Facebook advertisers saw an 87% increase in their ROAS last quarter thanks to their digital video investment, and Snapchat is quietly becoming a major player in digital video.
If you are looking to dip your toes into digital display advertising, the Universal Ad Package is a great place to start.