LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American BabyBase
Reach new and expecting parents.
American WeddingBase
Reach recently engaged and newlywed couples.
Standardize & Complement
Audience Development
Launch
Evaluation
LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
About Us
Providing marketers the data, tools, and expertise they need to scale their businesses.
Clients
We work with hundreds of brands. Here are a few.
Successes
How we are helping clients meet their marketing goals.
Data
Solutions
Categories
About
Articles
Contact
Home / Articles / Series / Digital Nugget
Bite-sized articles that touch on offline and digital marketing topics, data modeling, and more.
Today, we finish our discussion of digital ad types with a conversation about the ads that the Interactive Advertising Bureau (IAB) has deemed the “Rising Stars” of the Digital Video category.
Today, we move on to our last category in this series, digital video.
Mobile ad types specification that the Interactive Advertising Bureau has deemed “Rising Stars.”
Today, we move on to ad types that are popular on mobile platforms. Unlike desktop display ads, mobile ads face the unique difficulty of getting viewers’ attentions in a very limited amount of space, without disturbing the content of the webpage.
In our last Digital Nugget post, we talked about traditional ad types that are popular for use on desktop displays. Today, we will discuss the newer ad types that the Interactive Advertising Bureau (IAB) has deemed “Rising Stars.”
If you are looking to dip your toes into digital display advertising, the Universal Ad Package is a great place to start.
Every display ad will have a set of specifications to abide by and options to take advantage of. Here are some of the most common specication and option categories.
Tracking pixels are tiny, virtually invisible images that are embedded in emails and web pages which track and measure the behavior of Internet users. Such pixels are sometimes referred to as Beacons, Bugs or Tags.
Two of the largest organizations in the Digital Marketing industry are the Interactive Advertising Bureau and the Digital Advertising Alliance.
Over the next two weeks we are going to dive into the three major categories of digital targeting. Here is week #1.
In the world of digital advertising, there are two major types of platforms that are used to buy or sell advertising.
When it comes to the process of buying and placing digital ads, there are several key terms and concepts to know.